Project Canvas = YouView

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It looks like Project Canvas finally has a proper name – YouView.

Whilst not officially launched as YouView yet, the Financial Times spotted the consortium behind Project Canvas had registered the brand.

Project Canvas is the consortium made up of BBC, ITV, Channel 4, Five, Arqiva, TalkTalk, BT and Arqiva. They aim to bring Video On Demand and internet content to Freesat and Freeview. Think of it as all your catch up services like BBC iPlayer rolled into one easy to use box plugged into your TV. And then some.

The competition however are quite rightly worried about the power  of this new world of free to air – resulting in more regulatory delays which are now likely to see the project launch delayed until Spring 2011.

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